I am a researcher, designer and speaker working on the circular economy and the role businesses can play in creating more regenerative economic systems.

​

If we want to work towards a radically different economy, I believe we also need to think differently about how we organise our businesses and economic systems. Much of my work starts with a change in perspective. Looking at familiar problems through a different lens can reveal possibilities that we might otherwise miss.

​

I find particular inspiration in nature and living systems. Not in a literal biomimicry sense, but in the way living systems work. Nature can be messy, dynamic and unpredictable, yet it can also be remarkably resilient and effective. Rather than trying to control every part of a system as if it were a machine, I am interested in the conditions that allow systems to adapt, evolve and thrive.

​

This perspective has shaped my research, including my doctoral work on what ecology can teach us about economic systems and the development of Nature’s Playbook, which translates those ideas into practical approaches to circular economy innovation.

​

Today, as a Research Fellow at King’s College London’s Centre for Sustainable Business, I bring this systems perspective into research and collaboration with businesses. I am particularly interested in sustainability solutions that are grounded in how systems actually behave. For me, sustainability is about finding approaches that are thoughtful, effective and capable of lasting.